Privacy Policy

This Privacy Policy explains how Webferret collects, uses, discloses, and safeguards information when you visit our website or use our analysis tools. Please read this policy carefully. By accessing or using our site, you agree to the practices described below.

Last updated: this document is a general draft and should be reviewed and adapted to your specific operations and applicable law before publication.

On this page

1. Information We Collect

We collect information in a few different ways when you interact with Webferret:

  • Information you provide directly

    This includes details you submit through contact forms, lead forms, or when requesting access to our analysis tools — for example, your name, email address, and any messages or preferences you share with us.

  • Information collected automatically

    When you browse our site, we may automatically collect technical information such as your IP address, browser type, device type, pages viewed, referring URL, and timestamps of your visit.

  • Information from cookies and similar technologies

    We use cookies and comparable technologies to recognise returning visitors, remember preferences, and understand how our site is used. See Section 3 for further detail.

2. How We Use Information

We use the information we collect for purposes including:

  • Operating, maintaining, and improving our website and the analysis tools we provide;
  • Responding to enquiries, support requests, and communications you send us;
  • Personalising content and measuring the effectiveness of our pages;
  • Monitoring for security issues, fraud, or misuse of our services;
  • Complying with legal obligations and enforcing our terms where necessary.

We do not sell personal information to third parties.

3. Cookies & Tracking

Our website may use cookies, pixels, and similar tracking technologies to support core functionality and to analyse site traffic. These may include:

Category Purpose Typical Duration
Essential Enables basic site functions such as navigation and form submission Session
Preference Remembers display settings and prior choices Up to 12 months
Analytics Helps us understand aggregate visitor behaviour Up to 24 months

Most browsers allow you to control or disable cookies through their settings. Disabling certain cookies may affect how parts of the site function.

4. Sharing of Information

We may share information with:

  • Service providers who help us operate our website, hosting, email delivery, or analytics on our behalf, under contractual obligations to protect your information;
  • Legal and compliance authorities where disclosure is required to comply with a legal obligation, protect our rights, or respond to a valid request;
  • Successors in the event of a merger, acquisition, or sale of assets, subject to continued protection of personal information under this policy or a comparable one.

5. Data Retention

We retain personal information only for as long as necessary to fulfil the purposes outlined in this policy, including meeting legal, accounting, or reporting requirements. When information is no longer needed, we take reasonable steps to delete or anonymise it.

6. Data Security

We apply reasonable administrative, technical, and organisational safeguards designed to protect information against unauthorised access, alteration, disclosure, or destruction. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

7. Your Rights

Depending on your location, you may have rights regarding your personal information, which can include the right to:

  • Request access to the personal information we hold about you;
  • Request correction of inaccurate or incomplete information;
  • Request deletion of your personal information, subject to legal exceptions;
  • Object to or restrict certain processing activities;
  • Request a copy of your information in a portable format;
  • Withdraw consent where processing is based on consent.

To exercise any of these rights, please contact us using the details on our Contact page. We may need to verify your identity before processing certain requests.

8. Third-Party Links

Our website may contain links to third-party websites or resources. We are not responsible for the privacy practices or content of those external sites. We encourage you to review the privacy policies of any third-party site you visit.

9. Children's Privacy

Our services are intended for adults and are not directed at children. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us so we can take appropriate action.

10. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal, operational, or regulatory reasons. Any updates will be posted on this page with a revised "last updated" date. We encourage you to review this policy periodically.

11. Contact Us

If you have questions, concerns, or requests relating to this Privacy Policy or our handling of personal information, please reach out via our Contact page.